Content Marketing - Editor Cum Copyrwriting

Content Marketing - Editor Cum Copyrwriting

 

Job Highlights

  • Flexi Working Hours
  • Creative and Innovative Workplace
  • Career Path Development

 

Job Description

Content Marketing – Editor cum Copywriting (Mandarin)

The Role:

You will be in charge of:

Content Strategy

  • Develop traffic driving and customers converting content strategy through in-depth competitor analysis and target audience study
  • Develop and maintain editorial calendars and project calendar
  • Set publishing timelines from idea generation to publication
  • Knowing which platform different kinds of content are best suited to
  • Plan when and how to repurpose popular content across media platforms
  • Maintaining the company web content while implementing SEO best practices

 

Content Creation

  • Identify your audience interest
  • Lead research and trend spotting within the field that fuels content creation
  • Produce interesting, well-researched content to drive traffic, engage and convert target customers, and improve shared content across social media channels; content to include blog posts, emails, website copy, eBooks, guide, case studies, videos, presentations, speeches, and other content as needed
  • Contribute to social media postings and support social media specialist in management of social media accounts

 

Content Monitoring & Optimisation

  • Continuously measure and improve content performance, leveraging Google Analytics and social media analytics tools
  • Provide accurate and timely project reporting on all content marketing activities
  • Optimise delivery strategy for each piece, repeatedly test various tools, content formats, and distribution channels with various target audience segments
  • Optimise the performance of produced content across different platform
  • Identify popular/well perform content and strategise how to repurpose the content across media platforms
  • Implement new tools and processes for effective creation and measurement of content
  • Build and track benchmarks for measuring success and ROI

 

The Plus Points:

  • We value results, i.e. we reward based on performance, not experience
  • You will be supported by designers on product graphic and video
  • You will be able to access to our database and tools of content, templates and graphics

 

Requirements:

  • Data-driven and highly analytical: GA, FB analytics etc
  • Great project management and time management skills
  • Excellent interpersonal skills and communication skills
  • Excellent written and verbal communication, both in English & Mandarin
  • Candidates fluent in Mandarin required as role requires candidate to deal with Mandarin speaking clients.
  • Basic Microsoft Office skills (excel, ppt, words)
  • 2-3 years experience in content management and/or social media management
  • 4 full time positions available in KL & Penang
  • Immediate Hiring

Love Social Media instead?Apply for our Digital Marketer!

 

Additional Information

Career Level

Junior Executive

 

Qualification

Professional Certificate, Diploma, Advanced/Higher/Graduate Diploma, Bachelor’s Degree, Post Graduate Diploma, Professional Degree

 

Years of Experience

2 years

 

Job Type

Full-Time

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