Content Marketing – Editor Cum Copywriting

Content Marketing – Editor cum Copywriting (Mandarin)

The Role:

You will be in charge of:

Develop traffic driving and customers converting content strategy through in-depth competitor analysis and target audience study
Develop and maintain editorial calendars and project calendar
Set publishing timelines from idea generation to publication
Knowing which platform different kinds of content are best suited to
Plan when and how to repurpose popular content across media platforms
Maintaining the company web content while implementing SEO best practices

Identify your audience interest
Lead research and trend spotting within the field that fuels content creation
Produce interesting, well-researched content to drive traffic, engage and convert target customers, and improve shared content across social media channels; content to include blog posts, emails, website copy, eBooks, guide, case studies, videos, presentations, speeches, and other content as needed
Contribute to social media postings and support social media specialist in management of social media accounts

Continuously measure and improve content performance, leveraging Google Analytics and social media analytics tools
Provide accurate and timely project reporting on all content marketing activities
Optimise delivery strategy for each piece, repeatedly test various tools, content formats, and distribution channels with various target audience segments
Optimise the performance of produced content across different platform
Identify popular/well perform content and strategise how to repurpose the content across media platforms
Implement new tools and processes for effective creation and measurement of content
Build and track benchmarks for measuring success and ROI

We value results, i.e. we reward based on performance, not experience
You will be supported by designers on product graphic and video
You will be able to access to our database and tools of content, templates and graphics

Data-driven and highly analytical: GA, FB analytics etc
Great project management and time management skills
Excellent interpersonal skills and communication skills
Excellent written and verbal communication, both in English & Mandarin
Candidates fluent in Mandarin required as role requires candidate to deal with Mandarin speaking clients.
Basic Microsoft Office skills (excel, ppt, words)
2-3 years experience in content management and/or social media management
4 full time positions available in KL & Penang
Immediate Hiring

Love Social Media instead? Apply for our Digital Marketer!

Junior Executive

Professional Certificate, Diploma, Advanced/Higher/Graduate Diploma, Bachelor’s Degree, Post Graduate Diploma, Professional Degree

2 years

Full-Time

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